Our Coolum Escape Website Design

Our Coolum Escape and Our French Escape

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The Story of Our Coolum Escape and Our French Escape

Our client has holiday rental properties in Coolum and France. They wanted a solution to promote their holiday properties. Online booking was not a requirement as the properties were going to be advertised through several channels and they did not booking conflicts. They also wanted Search Engine Optimisation to really promote their properties.

Our website solution

As the properties are in very different locations, with very different features and very different prospective markets, our solution was to create 3 websites for the client – one to promote the Coolum property, one to promote the French property and one ‘general’ simple website that promotes the properties and links to the other 2 websites.

We organised the domain names and set up hosting on our hosting plans. We used a WordPress Multisite installation so we could develop all 3 sites in one place. This is a very cost-effective solution and is easy for the client as all website updates can be managed and updated in one place.

We designed two very different looks for the property websites, one very modern and coastal for the beach property and one very traditional and classic for the French property. We used some common colours across both designs to tie the websites together. The main website that advertises both properties has a very simple design as the main object here is to drive traffic to the other 2 sites.

We incorporated similar functionality across the websites including image galleries, availability calendars, testimonials, google maps and contact forms.

As the properties are in different markets, the SEO strategy has been split into two – one for Coolum and one for France. These are new websites so our SEO strategy includes many additional measures. The keyword research phase has been very interesting as there are many terms to describe holiday rentals and they are also very region specific so each website targets very different keywords specific to the terminology of the region. There is lots of information on each website relating to the accommodation, rental policies and the surrounding areas which has really helped with the SEO strategy – lots of great content is always a big plus.

Summary of Website Features

  • WordPress multisite website development
  • Image Galleries
  • Availability Calendar
  • Google maps
  • Testimonials
  • Contact Form
  • SEO
  • Website Hosting
  • Domain Name Registration